Franklin Equipment has opened a new rental center in Oshkosh, Wis., expanding Franklin’s regional coverage with stores in Indiana, Kentucky, Ohio, Tennessee and Wisconsin. Franklin now has three Wisconsin locations: Milwaukee, Racine and now Oshkosh.
Franklin Equipment’s rental fleet includes backhoes, skid-steer loaders, track loaders, compact excavators, scissorlifts, telehandlers, light equipment, wheel loaders and a wide range of attachments, along with handheld equipment and safety gear. All 13 of the company’s stores carry the full lines of Wacker Neuson construction equipment, Skyjack aerial equipment and Chicago Pneumatic equipment.
“We are excited to have the Oshkosh store to more effectively increase our coverage area for our valued regional customers,” said Troy Gabriel, owner of Franklin Equipment. “We truly appreciate the support of our valued manufacturer suppliers. Our customers will find our fleet to be the newest equipment available from our equipment suppliers.”
Franklin Equipment offers onsite service 24 hours a day, and seven days a week by certified technicians at all 13 Franklin Equipment locations. Franklin has been renting, selling equipment and parts and servicing equipment since the company was founded in 2008 by partners Gary Gabriel, Troy Gabriel, Tom Richardson and Tony Repeta.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.