JLG Launches Information Website DirectAccess
JLG Industries has launched JLG DirectAccess, a new digital property designed to provide equipment owners and operators with a wide-range of information to help them better understand their access equipment, the industry, its regulations and future technologies.
Visitors to the site will have access to a variety of content, including blog posts authored by JLG subject matter experts, downloadable white papers, infographics, customer case studies and testimonials, technical articles, technical tips and videos. The site’s content was developed based on customer inquiries, and future content will be developed based on user feedback.
“We’re excited to share our expertise as the access industry leader not only with those who own and operate JLG equipment, but also with those who have mixed fleets,” said Jennifer Stiansen, director of marketing, Americas, at JLG. “Making this content readily available gives users direct access to information from subject matter specialists around the clock and across the globe on the device of their choice.”
DirectAccess encourages site visitors to download materials, share content through their social media channels and request additional information. Interested visitors may opt in to receive email notifications when new content is added.
“Our vision is that DirectAccess will become the go-to industry resource for access information, while serving as a collaborative tool among equipment users and JLG employees for the sharing of innovative ideas that drive improvements in safety, training, product development, parts, service and product support,” Stiansen said.
Visit www.jlg.com/en/direct-access.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.