Tom Vatter, Elliott Equipment Co.'s new vice president of sales & marketing.
Elliott Equipment Co. has hired Tom Vatter as vice president of sales and marketing. Vatter has more than 25 years of experience in vocational body/chassis industries. He began his career at McNeilus Companies and later it continued as part of Oshkosh Truck Corp. From there Vatter was instrumental in bringing the Autocar Xpeditor chassis back into prominence. After that, he was vice president of Environmental Solutions Group, a Dover Corp. company.
“I’m looking forward to Tom utilizing his experience and knowledge to help us drive our company to the next level,” said Jim Glazer, president of Elliott Equipment Co.
Elliott Equipment Co., based in Omaha, Neb., manufactures and sells a complete line of truck-mounted material handling aerial work platforms, cranes and digger derricks. Elliott products are customizable and backed by a lifetime structural warranty.
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.
