Epiroc AB, the subsidiary of Atlas Copco Group that is planned to be listed on the stock exchange in 2018, is exhibiting at World of Concrete for the first time. Operating under its own brand name and logo, Epiroc is showcasing its hydraulic attachments product range at the international event, which runs Jan. 23-26 in Las Vegas.
Atlas Copco announced in January 2017 that the Group will split into two companies in 2018: Atlas Copco, focusing on industrial customers, and Epiroc, focusing on mining, infrastructure and natural resources customers. Epiroc began operating as an independent business on Dec. 1, 2017, providing products and services to those industries.
At World of Concrete, Epiroc is promoting the extensive line of tools from its hydraulic attachments division, including hydraulic breakers, combi cutters, concrete busters, pulverizers, multi grapples, compactors, bucket crushers, hydro magnets, steel cutters, and drum cutters.
“Epiroc was formed to better serve our customers,” said Matt Cadnum, vice president – hydraulic attachment tools, U.S. and Canada. “Becoming Epiroc allows us to build on the proven quality and expertise of Atlas Copco while narrowing our focus. For the Hydraulic Attachment Tools division, that means providing our customers with more support and more equipment that enhances productivity, energy efficiency, safety and ergonomics.”
In the United States, the Epiroc organization started operating under the Epiroc name as of Dec. 1, 2017. Epiroc is born of the Mining and Rock Excavation Technique business area and the Hydraulic Attachment Tools division of Atlas Copco. The name comes from Greek and Latin roots meaning “at the rock,” reflecting the brand’s newly dedicated industry focus, proximity to customers, and strength of relationships.
The new dedicated Hydraulic Attachment Competency Center in Independence, Ohio, is one example of how Epiroc is now better positioned to serve customers than ever before. The facility combines a customer center, repair shop and configuration center, and parts and supplies warehouse with a dedicated team focused solely on hydraulic attachments.
Parts and supplies were relocated from the Atlas Copco Distribution Center in Charlotte, N.C., to help streamline all operations related to hydraulic attachments. The resulting increase in operating efficiency has led to team growth and increased competency levels for specific application support and technical service across the 89 models of Epiroc hydraulic attachments.
“Epiroc is taking what we do best and making it even better,” Cadnum said. “We have the same people and drive to support the success of our customers, but now we can truly focus our energy. We’re excited to introduce our brand at World of Concrete, and we look forward to growing with our customers in the years to come.”
The Epiroc split with Atlas Copco is proceeding according to plan, but remains subject to approval by Atlas Copco shareholders in April 2018.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.