Former Hertz, Genie, Generac Exec Hanson Named Manitou North America CEO

Dec. 16, 2017

2 min read

Mark Hanson who in recent years played a major role in the growth of Generac Mobile Products will now take a leadership role for Manitou in promoting the Manitou Gehl and Mustang brands in North America — Mark Hanson, who in recent years played a major role in the growth of Generac Mobile Products, will now take a leadership role for Manitou in promoting the Manitou, Gehl and Mustang brands in North America.

Manitou Group has appointed Mark Hanson regional vice president and CEO of Manitou North America, the company announced this week. Hanson has more than 28 years in the equipment rental industry, including 11 years with Hertz Equipment Rental Corp., and 11 years with Genie Industries, both in executive sales and marketing roles. Most recently, Hanson was vice president of sales for Generac Mobile Products for eight years where he led the North American sales and national account teams and played a major role in marketing the company’s products to rental companies.

“We are excited to welcome Mark at a time when Manitou Group is bringing many new innovative products to global markets,” said Laurent Bonnaure, executive vice president of global sales and marketing for Manitou Group. “Mark has a great team in place, and his strong leadership and industry expertise will help Manitou, Gehl and Mustang become market leaders in North America.”

“I could not be more excited to be joining Manitou Group’s global leadership team leading Manitou North America,” said Hanson. “The opportunity to expand our product and service offering in the North American market is substantial. We will be strongly focused on delivering an exceptional customer experience and product support to all of our Manitou, Gehl and Mustang brand customers.”

Hanson holds a bachelor of science degree in business administration and marketing from California State University, Chico, as well as a master in business administration and sustainable business from Presidio Business School.

Manitou Group is headquartered in France with U.S headquarters in West Bend, Wis.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.