General Equipment Offers Discounts and Donations for Hurricane Victims

In an effort to provide storm recovery assistance to those living in areas affected by Hurricane Harvey, Irma and Maria, General Equipment Co. has launched a program that makes it easier for businesses to replace lost or damaged equipment, while also generating funds to support local recovery efforts.
Oct. 6, 2017
2 min read

In an effort to provide storm recovery assistance to those living in areas affected by Hurricane Harvey, Irma and Maria, General Equipment Co. has launched a program that makes it easier for businesses to replace lost or damaged equipment, while also generating funds to support local recovery efforts.

From now until Dec. 31, 2017, General Equipment is offering all of its equipment, parts and accessories at a 30-percent discount. Also, 5 percent of all revenue generated during this time will be donated to Salvation Army centers serving the affected areas. These discounts and donations will be conducted on all purchases, regardless of a customer’s proximity to the storm damage.

“As with so many in this industry, when we saw the damage caused by these storms, we wondered what we could do to help get people and businesses back on their feet,” said Jan Wienczkowski, marketing manager for General Equipment Co. “As a manufacturer of equipment that is designed to assist in construction, cleanup and renovation applications, we feel the unique contribution we can make to this effort is to get proper tools into the hands of people who need them most and help speed the recovery process. At the same time, needed funds are being generated to assist in returning individual and family life back to normal as soon as possible with much needed supplies.”

In addition to the discount and revenue donation, General Equipment is also offering special terms and free freight on qualifying purchases.

“The scale of the recovery is tremendous, while the availability of equipment is alarmingly low given an enormous demand and reduced supply currently,” said Wienczkowski. “By reducing prices, this program will help equipment dealerships and rental centers to replenish their equipment supply, which will in turn help contractors and general consumers find the tools they need.”

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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