ERS Lift Hires Aerial Rental Veteran McHale for Territory Expansion

ERS Lift, the wholesale re-rent equipment company specializing in large aerial and material handling for the southern United States is pleased to announce the hiring of industry veteran Ed McHale.

Michael Roth

Sept. 19, 2017

ERS hires aerial rental veteran Ed McHale.

ERS Lift, the wholesale re-rent equipment company specializing in large aerial and material handling for the southern United States is pleased to announce the hiring of industry veteran Ed McHale. McHale brings decades of sales, operations, fleet management and purchasing experience to ERS. McHale’s focus will be on territory expansion including Florida, Texas and the Midwest while continuing to take care of his southern customer base.

ERS Lift specializes in re-rental, repairs, repainting and sales of large aerial work platforms and forklifts. The company offers articulating booms from 80 to 150 feet, straight booms from 60 to 185 feet, as well as telehandlers from 6,000 to 16,000 pounds. The company also has compact electric crawler booms (atrium lifts).

“The decision to hire someone with Ed’s credentials was easy. His industry knowledge and customer relationships make him a fantastic fit and we are very excited to have him on board,” said Michael McCurry, ERS president.

McHale most recently served in a similar role with Acme Lift. He has been in the aerial and rental industry for three decades, also working for Volvo Rents, JLG Industries and Atlas Copco Rental.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.