Genie Names Mitch Ely to Customer Satisfaction and Reconditioning Post
Continuing to focus on providing customer support and service, Terex AWP has named Mitch Ely to the role of Genie director of customer satisfaction and reconditioning based in Redmond, Wash. Ely’s new role will consist of leading the Genie customer satisfaction, reconditioning, used sales and service training teams for Terex AWP. Ely will report to Bob Bartley, Genie senior director of product support and service solutions, Terex AWP, in this position.
“Mitch comes to the customer satisfaction team with 25 years of experience in the industry,” said Bartley. “In this new role, Mitch will handle customer issues related to product support, parts, warranty, engines and reconditioning. His in-depth knowledge and extensive experience will be well received and utilized.”
Ely joined Terex AWP in 1998 and has played a key role in the expansion of the Genie brand into the Asia Pacific region, specifically the Australian market where he recently held the position of Genie national operations manager for Terex AWP in Australia. Prior to joining Terex AWP, he spent eight years with Skyreach, one of the largest access hire companies in Australia.
In addition to Bartley and Ely, the Genie product support team includes Dan Anderson, Ron Wixon, Steve Chandler and Stohn Stevenson.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.