Case and CNH Donate Skid-Steer Loader for Victory Garden Installations

Case Construction Equipment and CNH Industrial donated the use of a skid-steer loader to the 9th Annual Victory Garden Blitz in the Greater Milwaukee area.

Michael Roth

July 25, 2017

2 min read

Volunteers toss soil in the air to celebrate the planting of 514 foodgrowing gardens The initiative promotes a sustainable food system by building communities of people who grow their own food and provides educational programs and urban agricultural projects — Volunteers toss soil in the air to celebrate the planting of 514 food-growing gardens. The initiative promotes a sustainable food system by building communities of people who grow their own food, and provides educational programs and urban agricultural projects.

Case Construction Equipment and CNH Industrial donated the use of a skid-steer loader to the 9^th Annual Victory Garden Blitz in the Greater Milwaukee area. This year, more than 300 volunteers installed 514 gardens, achieving a total of more than 3,500 gardens for communities throughout Milwaukee since the project’s inception.

Beginning with a group of friends in 2009 – who installed 35 raised-bed gardens in a single day -- Victory Garden Initiative’s mission focuses on empowering communities to grow their own food and re-establish the relationship between human and food ecology. In 2016, the initiative built a record-breaking 555 gardens in 15 days.

In addition to financial sponsorship of the initiative, Case and CNH Industrial donated the use of an SV300 skid-steer loader for the event.

“The nation’s largest garden building event is a huge community effort,” said Eric Anderson, Victory Garden Initiative Community Events Coordinator. “All of the Blitz volunteers wouldn’t be able to install over 500 gardens in such little time without the skid-steer Case and CNH Industrial provided.”

“Giving back to our communities by way of promoting sustainable farming and local infrastructure improvement is important to Case Construction and CNH Industrial as a whole,” said Athena Campos, senior director of marketing, Case Construction Equipment. “The Victory Garden Initiative brings people closer together by helping the community grow its own food and reinforces our focus on sustainability.”

Subsidized gardens are made possible with a $160 donation or sponsorship. Each raised bed garden is 4 by 8 feet and includes a full installation, new soil from local composters, and seeds. For more information, go to www.victorygardeninitiative.org/blitz.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.