Rental Equipment Investment Corp. Acquires Ontario Tool & Rental

Rental Equipment Investment Corp. has acquired the assets and certain liabilities of Ontario Tool & Rental Inc., an equipment rental company based in Ontario, Oregon.

Michael Roth

July 18, 2017

Ontario Tool in business 25 years is a market leader in its area — Ontario Tool, in business 25 years, is a market leader in its area.

Rental Equipment Investment Corp. has acquired the assets and certain liabilities of Ontario Tool & Rental Inc., an equipment rental company based in Ontario, Oregon. REIC is an equipment rental holding company that now has 22 locations in five states in the northwest United States.

“Ontario Tool & Rental is led by Rusty Smith, who has built the company into a market leader in its area over the past 25 years,” said REIC CEO Kevin Fitzgerald. “We are excited to be able to work with Rusty’s team to continue the growth of Ontario Tool & Rental.

“REIC continues to seek out opportunities to purchase well-run family owned rental businesses across the country. REIC now operates under four different brand names in five states and looks forward to working with other rental companies who are seeking liquidity yet want to preserve their name and management.”

REIC operates Midway Rental in Montana; Hillside Rental in Wyoming and Colorado; and Pro Rental in Idaho and Oregon, in addition to the new purchase of Ontario Tool & Rental.

REIC is No. 63 on the RER 100.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.