Franklin Equipment Opens Louisville Branch

Franklin Equipment has opened a new branch in Louisville, Ky. This new location expands Franklin Equipment’s regional coverage from stores in Ohio, Indiana, Wisconsin and Tennessee into Kentucky.
July 18, 2017

Franklin Equipment has opened a new branch in Louisville, Ky. This new location expands Franklin Equipment’s regional coverage from stores in Ohio, Indiana, Wisconsin and Tennessee into Kentucky. The Louisville location is part of Franklin’s expansion into the Southeast along with the new store in Nashville that Franklin opened in May.

“We are excited to enter the Kentucky area markets and increase our coverage area for our valued regional customers,” said Troy Gabriel, owner of Franklin Equipment. “We truly appreciate the support of our valued manufacturer suppliers. Our customers will find our fleet to be the newest equipment available from our equipment suppliers.”

Franklin Equipment’s rental fleet includes backhoes, skid-steer loaders, track loaders, compact excavators, scissorlifts, telehandlers, light equipment, wheel loaders and a wide range of attachments, along with handheld equipment and safety gear. The full lines of Wacker Neuson construction equipment, Skyjack aerial equipment and Chicago Pneumatic are available for rent or sale at all 10 of Franklin Equipment stores. Franklin Equipment offers a wide range of parts and service, including 24/7 onsite service.

Franklin Equipment was founded in early 2008 by Gary Gabriel, Troy Gabriel, Tom Richardson and Tony Repeta.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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