Skyjack Strengthens its North America Sales Team with Promotions and New Hires
Aerial work platform manufacturer Skyjack is growing a more competitive sales team for the North American market, with promotions and new hires aimed at developing stronger relationships with customers both nationally and regionally. The full list of its organizational changes includes:
- George Fitchett and Mark Estock have been promoted to positions as senior vice president, national accounts;
- Matt Tavianini has responsibility as regional vice president, Northeast Region;
- David Waldron has been appointed managing director, Skyjack Financial Services;
- Alan Dengo has been promoted to regional vice president, East and Northeast Regions, Skyjack Financial Services;
- Harry Botts joins as regional vice president, Central and West Regions, Skyjack Financial Services;
- Josh Howard has been promoted to business development manager, East Region;
- Angela Fortune joins as regional inside-sales representative, East and Northeast Regions.
“We are excited about these changes as they will all contribute to strengthening our partnerships with existing customers, capitalizing on new growth opportunities and maintaining the strong momentum we have established in the North American marketplace,” said Eric Liner, vice president of sales, Americas, Skyjack.
The two newly promoted senior vice presidents, Fitchett and Estock, will take a leading role in bolstering business partnerships with a number of North America’s largest rental companies such as United Rentals, Sunbelt Rentals, Herc Rentals and BlueLine Rentals.
Recognizing the importance of regional-level customer support and a high level of responsiveness, Skyjack retained its four-region structure and hired Tavianini in 2016 to fill the vacant role of regional vice president, Northeast. Tavianini’s 15 years of industry experience, much of it with rental companies within the region, make him well suited to lead the team.
“Matt’s 15 years of industry experience provides us with a valuable perspective, assuring we remain focused on adding value for each of our customers within the region,” Liner said. “Couple this with our commitment to remain easy to do business with, and I believe we have a winning combination.”
Skyjack Financial Services, which provides financial solutions for customers within the rental marketplace, has realigned its operations and hired Waldron as the managing director. Waldron brings more than three decades of experience in capital equipment sales and vendor financing in North America, Europe, Latin America and Asia/Pacific.
“I am excited to contribute to the next phase in Skyjack’s growth,” Waldron said. “The major challenges ahead are developing a global five-year strategic plan for Skyjack Financial Services in North America and our key international markets, then delivering results to support the global growth in Skyjack equipment sales."
Also, Dengo was recently promoted to the newly created regional vice president of East and Northeast Regions, Skyjack Financial Services. Meanwhile, Botts will serve as regional vice president of Central and West Regions, Skyjack Financial Services. Dengo and Botts will be working directly with customers in their regions, focusing on developing financial solutions that closely align with customers’ business structure.
Skyjack has also promoted Howard into the newly created role of business development manager. In this role, Howard will work with the field sales team, supporting various customer events and product training courses, as well as prospecting and identifying new business opportunities. With Howard’s promotion, Fortune was hired to fill the role of regional inside-sales representative, East and Northeast. Fortune brings a wealth of experience supporting the field sales teams, making her a valuable addition to Skyjack.
“These structural changes allow Skyjack to work closely with customers in their regions and better support their needs and operations,” Liner said. “With experienced sales professionals closer to the customers they serve, Skyjack can provide even more responsive customer services and enhance trust with local companies.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.