Cooper Equipment Rental Opens Ottawa Branch

Canada’s Cooper Equipment Rentals opened its second branch in the country’s capital Ottawa May 1. The nearly 4,000-square-foot branch is located in downtown Ottawa and features three service bays, onsite parking and a showroom.

Michael Roth

May 1, 2017

Cooper recently opened a trench safety unit.

The new branch gives the fast-growing Cooper, headquartered in Mississauga, Ontario, 22 branches. Its locations are primarily in Ontario and Quebec. The company earlier this year acquired 4-Way Equipment Rentals, giving it its first branch in Alberta.

Cooper has also launched a new program called The Cooper Crew. The crew will visit jobsites in the greater Toronto area in a branded mini-Cooper automobile and give away refreshments and promotional items. The crew will visit, rain or shine, and provide weather-appropriate giveaways – for example in cold weather they’ll bring coffee, in hot weather they’ll offer cold drinks and cool treats. Customers can book a Crew visit between May 1 and August 31. The Crew will make an appearance this week at Cooper’s Grand Opening at its new branch in Kitchener, Ontario, west of Toronto.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.