Genie Extends Warranties on Reconditioned AWPs at New OKC Facility
Genie Industries is now offering a three-year, 36-month warranty on all components reconditioned by Genie; a three-year, 3,000-hour powertrain warranty on Deutz Xchange remanufactured engines and a one-year powertrain warranty on all other engine brands. All Genie fleet reconditioning services are now performed at the company’s new reconditioning center in Oklahoma City.
“Fleet reconditioning extending the service life and the value of a customer’s aerial rental equipment,” said Bob Bartley, Genie senior director of product support and reconditioning, Terex AWP. “It’s not a glorified paint job or a brand-new machine that costs less money. Reconditioning takes current unit in a customer’s fleet and methodically inspects and restores to its original specification. It offers our rental customers the opportunity to lengthen the life cycle of an aging asset or to improve the reliability of a unit.”
With Genie fleet reconditioning services, each machine is thoroughly inspected to determine the services needed; then, components are repaired, rebuilt or replaced as required. This process includes everything from the hydraulic, mechanical and electrical systems, engine components, decals and manuals. It also includes warranty work and updates issued in product bulletins and safety recalls, as well as an annual inspection completed to the manufacturer’s recommended guidelines for the specific unit.
Genie now offers new warranties on reconditions equipment and engines including:
- A 3-year/36-month warranty is now available on reconditioned units. This warranty applies to components that are repaired, rebuilt or replaced by Genie during the reconditioning process. With this warranty, Genie ensures that its reconditioning work will be free, under normal use and service, of any defects related to the service when it gets back into your fleet.
- In addition to offering a full machine warranty on reconditioned units, Genie has also worked with engine suppliers to offer extended warranties on powertrain components.
- Deutz Xchange remanufactured engines for reconditioned Genie aerial equipment, including boom lifts, scissor lifts and telehandlers, will receive a 3-year/3,000-hour same-as-new warranty, which includes short lead time and reliable service network. This warranty will be administered by Deutz.
- Other engine manufacturers will offer a 1-year limited powertrain warranty on engines remanufactured as part of the Genie reconditioning services work. The specific engine supplier will administer this warranty.
With the rapid expansion of its fleet reconditioning business, Genie has moved its reconditioning services operations to the Terex facility in Oklahoma City. The 700,000-square-foot Terex Oklahoma City facility manufactures aerial work platforms, construction cranes and material processing products. “By taking advantage of manufacturing synergies in the OKC plant, which recently received $40 million investment in facility updates, we have enhanced our reconditioning services processes and increased our efficiencies to meet market demand,” said Bartley.
Genie is beginning to accept units at the facility this month.
“Fleet reconditioning offers many benefits to our rental customers’ businesses,” added Bartley. “With a reconditioned machine, rental store owners can expect to get five more years of reliable and efficient operation from a unit they already own. Reconditioning also enables them to maintain a blended fleet of older and new equipment to meet the changing demands of their customers. An added benefit is that keeping equipment in service longer is a greener alternative than disposal. It’s a cost-effective, smart fleet management solution. And, Genie offers a full-service reconditioning solution, including warranty work, conversions, parts and general repairs, which translates to a high rROIC for their businesses.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.