Family-owned Nickell Rental, a family-owned rental company, this week opened a new equipment rental location in LaGrange, Ga., the company’s fourth branch. The facility has more than 15,000 square feet of space and features a large, newly built 2,500-square-foot showroom with a modern industrial design highlighted with metal and pallet wood accent walls. Covering the West Georgia area, the branch will offer a similar selection of equipment as its other three locations in Newnan, Griffin, and Hiram, Ga., covering heavy equipment and general tools.
“Our new LaGrange facility extends Nickell Rental’s commitment to provide exceptional rental equipment for small to mid-sized contractors, homeowners, and light industrial markets,” said Josh Nickell, owner of Nickell Rental. “We’re excited to bring the core values of Nickell Rental and our expertly trained staff to the West Georgia and East Alabama market.”
The new location sits at the intersection of US Highway 29 and State Highway 209, which serve as corridors for the area and are the highest traffic routes crossing West Point Lake. The site also provides easy access to the industrial parkways of LaGrange and to Interstate 85, which will be beneficial to serving the surrounding areas.
“During the renovation phase of the building, we had several customers stop by to express their excitement about Nickell Rental coming to town,” said John Muzio, branch manager. “We are excited to be able to provide them with exceptional customer service, a quality product, and knowledgeable consultations so they know we’re getting them the right tools for the job at reasonable prices.”
Nickell Rental is one of the largest independent equipment rental companies in the Southeast, covering construction and industrial markets as well as homeowner rentals. The family-owned company opened its first facility in 1998.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.