SmartEquip has promoted Fernando Pinera to president and chief operating officer. Pinera has been executive vice president and COO since 2010. The appointment reflects Pinera’s record of leadership and results throughout his career at SmartEquip. The company said his leading of the transformation of the company’s operating practices set the foundation for significant growth.
“We have completely transformed the way we do business and elevated the way we serve our customer,” said SmartEquip CEO Bryan Rich. “Fern’s leadership through this process has been instrumental in positioning today’s SmartEquip Network. The combination of Fern’s passion, experience in the industries we serve and unique background in technology and accounting will help SmartEquip continue to revolutionize the way our customers do business and the products we deliver.”
Before joining SmartEquip, Pinera worked for a leading construction equipment rental company in various senior executive capacities. He also spent several years as a senior executive in the construction, specialty contractor and landscape segments, and was also with an equipment dealership in South Florida.
SmartEquip is the industry’s leading innovator in online parts support. The SmartEquip network connects fleet owners to manufacturers and their dealers with real-time access to critical parts and service information. It helps fleet owners generate more profit by automating and accelerating service workflow, eliminates order errors and enhances technicians’ wrench time. It supports more than 250 OEM brands, with more than 40,000 users in North America and Europe.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.