Ariens Co. Moves into 600,000-Square-Foot Kenosha, Wis., Distribution Center

Outdoor power equipment manufacturer Ariens Co. has signed a lease for a 600,000-square-foot building in Kenosha, Wis., for its new distribution center.
Jan. 4, 2017
2 min read

Outdoor power equipment manufacturer Ariens Co. has signed a lease for a 600,000-square-foot building in Kenosha, Wis., for its new distribution center. The new facility is a strategically located distribution center for Ariens and consolidates operations the company had throughout the Midwest into a single larger, more modern and more efficient facility that the company expects will improve delivery.

The Ariens Co. whole goods business will use the warehouse as a central hub for distribution of outdoor power equipment as well as parts and accessories. All products manufactured in Brillion and Auburn, Wis., will move through the facility.

“Finding the right distribution center is critical to our growth strategy,” said Ariens Co. chairman and CEO Dan Ariens. “Even a small improvement in delivery time is important to a customer waiting for a new machine to clear their driveway or keep their lawn under control. Ad this is a significant upgrade to our previous supply chain network.”

“We are proud that Ariens selected Kenosha County for the site of its new facility,” said Kenosha County executive Jim Kreuser. “Companies like Ariens are what have made Wisconsin a manufacturing powerhouse and we are delighted to welcome them to our community.”

Established in 1933, Ariens manufactures outdoor power equipment under the Ariens, Gravely, Countax, Sno-Tek and Westwood brands.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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