Komatsu Northeast Takes Over New Jersey Dealership Responsibilities
Komatsu America Corp. has formed a new business unit Komatsu Northeast and will assume Komatsu’s trade territory for the state of New Jersey effective immediately. This includes sales and rental, parts service and customer support activities for all Komatsu construction, mining and utility equipment. Previously the territory was served and supported by Binder Machinery Co.
“This investment, in addition to our ownership positions at Midlantic Machinery, and Edward Ehrbar, reflect Komatsu America’s commitment to excellence in the Northeast region of the U.S.,” said Rod Schrader, CEO of Komatsu America. “I know with the extra support, and the team we have in place, we can deliver unrivaled products, services and solutions that exceed customer expectations.”
The new unit will support Komatsu’s long-term strategic plans to grow and strengthen the distribution channel by getting closer to the customer, the company said. Komatsu also intends to represent a variety of complementary product lines in this market to fully leverage future growth.
All employees, facilities and customer support infrastructure from Binder Machinery will be retained, the company said. Midlantic Machinery president Ben Norris will serve as president of Komatsu NE. His leadership team will be a blend of Midlantic Machinery, Edward Ehrbar and former Binder Machinery personnel. No other transaction terms were disclosed.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.