Strongco Revenue Flat Despite Weak Market Conditions

Canadian distributor Strongco posted third quarter revenues of CDN $86.7 million, almost equaling its total of $87.3 million in the third quarter of 2015.
Nov. 19, 2016

Canadian distributor Strongco posted third quarter revenues of CDN $86.7 million, almost equaling its total of $87.3 million in the third quarter of 2015. For the first nine months of 2016, the company also almost equaled last year’s numbers with revenue of $280.1 compared to $283.6 million in the year-ago frame.

“2016 is a year of transition for Strongco; a time to refocus, simplify and streamline the business to be better positioned to generate sustainable performance,” said Robert Beutel, executive chairman of Strongco. “Reduced cash expenses, equipment inventories, and the associated notes payable, continue to move in a more positive direction. In the quarter, management took an impairment charge against its SAP computer system, recorded an additional restructuring provision for further headcount reductions, sold its U.S. subsidiary Chadwick-BaRoss for a small gain, and booked a valuation allowance against deferred tax assets, all in an effort to bring additional stability to our operations and the balance sheet.

“With ongoing weak market conditions expected to continue to impact cash flow, we believe the actions taken in the near term will help to deliver better value over the long term.”

Based in Mississauga, Ontario, Canada, Strongco Corp. is No. 82 on the RER 100.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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