Midwest Equipment Acquires Westinghouse Portable Generators
Midwest Equipment announced it has acquired Westpro Power Systems, a manufacturer of Westinghouse portable power products. Through the acquisition, Midwest adds portable generators and digital inverter generators to its product offerings that include compact equipment tracks and tires, undercarriage components and portable climate control systems. The Westinghouse portable generators will be sold through various distribution channels and through Midwest Equipment as an offering to rental companies and equipment dealerships.
“We’re committed to expanding our product offerings in the primary industries we serve,” said James Cline, president of Midwest. “Having offered Westinghouse products to customers of our ClimateRight portable climate systems for several years now, we saw an opportunity to bring those quality products under our roof. We also plan to offer the product line to our rental and equipment dealers. Also, Westpro Power Systems has a very talented team, and we are happy to have them continue to support the product line and join us.”
The Westinghouse Portable Power line includes a range of portable gas generators designed for customers and professional contractors, as well as a line of digital inverter generators for commercial or outdoor use. The line is a compliment for Midwest’s ClimateRight HVAC systems for use on pet houses, RVs, tents, cabins, HD trucks and small apartments or houses.
The company also plans to market the products to its track and tire customers including compact equipment owners, equipment dealers and rental stores.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.