Pink Terex Crane Raises More than $125,000 for Breast Cancer Programs
Phoenix Crane Rental’s pink Terex T 340-1 truck crane, which has raised more than $125,000 for breast cancer programs in Georgia over the past two years, is scheduled to participate in this year’s “Atlanta 2-Day Walk for Breast Cancer” Oct. 15-16. The pink crane, named Stella, has been part of the event three consecutive years and will again take part in opening ceremonies with thousands of Georgia residents in downtown Atlanta.
The walk is just one of several charitable events that Phoenix Crane Rental, based in Mableton, Ga., and Stella participate in each year. Stella was commissioned in 2014 by Phoenix Crane Rental to help the company grow its business and raise breast cancer awareness through the company’s charitable efforts. The crane is popular among the customer base and is often specifically requested to work on projects. The level of popularity keep Stella and its operator, Jessica Ives, busy seven days a week.
“From lifting Chick-fil-A cows onto billboards to being specifically requested for filming a movie, Stella has done it all,” said Mike Phillips, president of Phoenix Crane Rental. “In fact, our pink crane was on the set of Tom Cruise’s film ‘Mena.’ Over the course of a week, Stella and Jessica hoisted up a plane during a key scene for the film. It was a first for the crane and our company.”
Phoenix Crane Rental donates a portion of Stella’s hourly rental revenues to Atlanta charity It’s the Journey. The company frequently donates the crane and its operator’s time for other charitable events. Leading up to the Atlanta 2-Day Walk for Breast Cancer, Phoenix Crane Rental will hold its second annual Crane Rodeo Oct. 9. All net proceeds raised from raffle tickets, drinks, good and event apparel will be devoted to It’s the Journey.
“Our Pink T 340-1 truck crane is an important member of our fleet of cranes,” added Phillips. “Not only has it helped us raise awareness and money for breast cancer prevention and research, but it’s also a versatile unit that can travel to and from jobs quickly to maximize our return on investment.”
Phoenix Crane Rental has branches in Atlanta, August, Athens, Elberton, Gainesville and Macon, Ga.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.