Honnen Equipment’s Asbury Elected Vice President

Honnen Equipment announced that 18-year heavy equipment industry veteran Jon Asbury was elected vice president at a shareholder’s meeting. Asbury will oversee all sales operations for the used, Wirtgen and Manitowoc divisions for the Commerce City, Colo.-based distributor with a major rental division.
Sept. 25, 2016

Honnen Equipment announced that 18-year heavy equipment industry veteran Jon Asbury was elected vice president at a shareholder’s meeting. Asbury will oversee all sales operations for the used, Wirtgen and Manitowoc divisions for the Commerce City, Colo.-based distributor with a major rental division.

Asbury started with Honnen as a territory manager in 2004 and became Asphalt Division sales manager in 2009. Since that time, Asbury’s responsibilities have broadened to include used equipment and the Manitowoc Crane sales division as well.

Honnen Equipment is authorized dealer for John Deere’s Construction and Forestry division. A major rental player, Honnen Equipment is No. 67 on the RER 100.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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