SmartEquip Adds Four Manufacturers to its Network

SmartEquip has added Brunner & Lay Inc.; Shatal Engineering Ltd. Europe; Tractel Group Benelux, and Toyota Material Handling Nederlands to its online parts support network.

SmartEquip has added Brunner & Lay Inc.; Shatal Engineering Ltd. Europe; Tractel Group Benelux, and Toyota Material Handling Nederlands to its online parts support network. The service and parts support of the manufacturers will be available to fleet owners using the SmartEquip network during the third quarter of 2016.

“We are very pleased to announce the addition of these four new suppliers to our network,” said Mike Kendall, vice president of OEM strategic accounts for SmartEquip. “Connecting fleet owners directly to the manufacturers and suppliers they do business with greatly enhances the repair and parts procurement efficiencies for our fleet customers.”

SmartEquip’s online parts support network allows fleet owners to connect with manufacturers and their dealers in real time and drives profits on their equipment by increasing asset availability, creating an accelerated and automated service workflow, and granting access to the most up-to-date service and parts information.

Brunner & Lay is a large manufacturer of paving breaker tools and hydraulic and pneumatic tool accessories. Shatal Engineering has been manufacturing lightweight construction equipment since 1962. Tractel Group produces electrical traction hoists, manual traction hoists, PPE heights safety equipment, and permanent access machines and platforms for building maintenance facades. Toyota Material Handling Nederlands manages the Toyota and BT materials handling operations in the Netherlands.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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