Point of Rental Software Acquires U.K.’s Syrinx by Higher Concept Software
Point of Rental Software has acquired U.K.-based Syrinx by Higher Concept Software, merging two leading producers of rental management software. Point of Rental currently serves more than 2,700 customer locations in more than 33 countries, but with the addition of Syrinx’s 2,000 customers in more than 10 countries, the merger makes POR one of the largest rental software providers in the world.
“We are proud to bring together two amazing companies and are excited about expanding our presence in the hire association of Europe,” said Wayne Harris, president and CEO of Point of Rental. “We look forward to offering the combined talents, products and services and believe it will greatly benefit our customers and the industry both now and in the decade to come.”
The U.K. offices will continue to operate under Syrinx’s current staff with managing director Mark Goodrum continuing to lead the group in Reading, U.K. Both companies have offices in Australia that will continue to serve and support that market. Harris said the Syrinx staff in Australia will adopt the new name of Point of Rental Software.
“Our companies have held the same core values for decades and have been driven by the same ethos,” said Katy Williams, Syrinx sales manager. “We firmly believe that this merger will be seamless and bring a better experience to all of our customers.”
The merger will bring POR’s cloud-based software and ERP solution to the European market alongside Syrinx, adding more software options for businesses of all sizes and industries. While Point of Rental Expert and Syrinx are both scalable to small or mid-sized businesses, Point of Rental Essentials provides cloud-based mobility for straightforward rental and inventory-only needs, and Point of Rental Elite provides customized ERP software built to handle large corporations.
Point of Rental Software is based in Grand Prairie, Texas.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.