CERF Changes Name to Canadian Equipment Rentals Corp.
The shareholders of CERF Inc. (Canadian Equipment Rental Fund) have voted to change the name of the company to Canadian Equipment Rentals Corp. at the company’s annual and special meeting.
4-Way Equipment Rentals is part of the general rentals division of Canadian Equipment Rental Corp.
The shareholders of CERF Inc. (Canadian Equipment Rental Fund) have voted to change the name of the company to Canadian Equipment Rentals Corp. at the company’s annual and special meeting. The name change reflects the rebranding efforts recently initiated by management and the corporate strategy approved by the board of directors.
The company has recently expanded its rental offerings into new market segments including large industrial projects. The strategy will create more market diversification for the company and generate synergies between the various operating divisions of the company, officials said.
CERC also announced that during the second quarter it has successfully sold various pieces of under-utilized rental equipment from both its Energy Services and General Rentals divisions for about $3.2 million. The funds generated will be used to pay down debt and for general corporate purposes.
The newly renamed Canadian Equipment Rental Corp. has three operating divisions: Energy Services, General Rentals and Waste Management. The Energy Services division is engaged in the rental of surface equipment, downhole equipment and accommodations to the Western Canadian oil and gas industry. The General Rentals division rents industrial and construction equipment. The Waste Management division is engaged in waste facilities management and collections.
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.
