Genie has launched a new education-focused website called Genie Aerial Pros, designed to connect customers, operators and key stakeholders with industry experts and to educate the aerial industry on subjects such as upcoming changes to ANSI and CSA standards, safety and training, service, product introductions and new applications.
The website – http://aerialpros.genielift.com – also offers customers’ insights on sales and marketing best practices, company news and upcoming industry and company events. Also featured are tips and trends articles, product bulletins and videos, industry alerts, customer success stories, testimonials and more.
“Our goal with Genie Aerial Pros is to provide customers, operators and key stakeholders in the aerial market with a platform that shares the vast amount of knowledge Genie has gained in five decades serving the industry,” said Karen Stash, senior director, global product management and marketing, Terex AWP. “This website is another way our customers gain value from our brand – providing them with the information, the tools and the content they need to successfully manage their aerial fleets.”
Customers can access Genie Aerial Pros through the dedicated website, through www.genielift.com, or through the companies social media pages. The site is designed for customers and key stakeholders to participate on the site and interact with company and industry experts by commenting on posts, asking questions, requesting more information and sharing their experiences.
“Staying in business for 50 years is much more than just building good products, it’s also about taking care of our customers,” added Stash. “Over the last five decades, the Genie brand has contributed to, and helped define, the aerial industry. Our history, our legacy, is about ‘Building the Future’, and we never stop moving forward.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.