Trojan Battery, a leading manufacturer of deep-cycle batteries, has joined the SmartEquip network and its products will be available in May on the network. SmartEquip connects fleet owners to manufacturers and their dealers with real-time access to critical parts and service information.
By joining the SmartEquip network, Trojan streamlines the order fulfillment process for its equipment rental customers. Trojan will offer its full line of advanced deep-cycle battery technologies, which are engineered to maximize performance and reduce downtime. Its products include deep-cycle flooded, AGM and gel batteries, as well as HydroLink, Trojan’s single-point watering system for its flooded line that can fill a set of batteries in less than 30 seconds.
“Trojan’s product procurement program will be greatly enhanced by joining the SmartEquipment Network, which services the nation’s top rental fleet customers,” said Holly Ernest, senior director of North American aftermarket sales for Trojan Battery. “With the SmartEquip Network currently supporting more than 160 OEM brands via over 4,000 locations across North America and Europe, rental fleet customers can easily access Trojan’s leading edge battery technologies to meet the requirements of their specific types of equipment.”
“With Trojan deep-cycle batteries now part of SmartEquip, our more than 40,000 users can now purchase the industry’s leading deep-cycle battery,” said Mike Kendall, SmartEquip’s vice president of OEM strategic accounts. “The addition of the Trojan brand enhances battery product offering to construction equipment rental fleets by maximizing performance and reducing downtime while on the jobsite.”
SmartEquip recently surpassed $2 billion in transactions and $20 billion in fleet coverage. It is an online fleet support network that connects fleet owners to manufacturers and their dealers with real-time access to critical parts and service information.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.