Scott Harris Named Vice President-N.A. of Case as Hasler Retires
Case Construction Equipment announced that Jim Hasler is retiring as vice president-North America effective April 2016 after 34 years of service with the company. Scott Harris, current vice president of parts and service for CNH Industrial will take over Hasler’s role and oversee the North American construction equipment operations for Case.
Harris first joined CNH Industrial’s Capital group in 2006 as U.S. sales manager for construction equipment. He later served as northeast region sales manager for construction as well as agricultural equipment. In 2007, Harris was promoted to senior director of sales and marketing for that division, and later became vice president of U.S. financial services and operations, where he was responsible for the overall sales growth and profitability of CNH Capital’s financial products and services.
Harris joined CNH Industrial Parts and Service group in 2011 as vice president of sales and marketing for North America and became vice president of the division in 2013.
“Through his various roles with CNH Industrial over the last decade, Scott has gained a comprehensive knowledge of the entire equipment life cycle, from purchase to application to care and maintenance,” said Brad Crews, chief operating officer-NAFTA, CNH Industrial. “He is a strong, knowledgeable voice that will lead and grow our construction equipment organization as the market continues to evolve.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.