IronPlanet’s Cat Auction Services Florida Auction Almost Doubles Last Year’s Sales
Online auctioneer IronPlanet sold more than 2,350 items for $93.8 million in gross merchandise volume at its Cat Auction Services unreserved public auction in Kissimmee, Fla. Volume from IronPlanet’s five-day sale held from Feb. 8-12 increased 95 percent compared to $48 million for its three-day sale last February.
“This year’s Cat Auction Services Florida sales was our largest auction ever, with unprecedented support from our customers,” said Gregory Owens, IronPlanet chairman and CEO. “The industry recognition and groundswell of support from all of our sellers, including Cat dealers, Volvo, Komatsu and other dealers, as well as major OEMs, was fantastic."
IronPlanet had more than 100,000 unique online attendees from 175 countries in addition to more than 1,100 registered bidders onsite. Equipment received bids from bidders in 48 countries.
“I was impressed with the selection and diversity of equipment at this year’s auction,” said Mike Shane, used equipment specialist with Alta Equipment Co, a provider of industrial forklifts, heavy construction equipment and warehouse equipment in the Midwest.
IronPlanet expanded its annual Florida auction to a fifth day this year to accommodate the increased quantity of sellers.
The auction showcased equipment from OEMs, construction and rental companies, dealers and national retailers, including Caterpillar, Volvo, John Deere, Komatsu, JLG, Genie, Wal-Mart and more.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.