Former Associated Equipment Distributors vice president of sales David Gordon has joined Winsby Inc. as a sales representative, with the primary responsibility of developing relationships with equipment dealers and manufacturers throughout the United States.
Before joining Winsby, Gordon had more than 25 years of experience in sales and business development, most recently as vice president of sales with AED where his duties included overseeing revenue and profit growth, marketing and generating new sales.
“He has extensive experience in sales and knows all of the ins and outs of the heavy equipment industry,” said Deborah Frakes, managing director at Winsby Inc. “We look forward to seeing the contributions he’ll be making.”
Gordon also worked directly with heavy equipment manufacturers and dealers for CED magazine, where he was responsible for planning strategies to meet and exceed annual goals of the publication. He also directed planning for the annual AED summit, including site and keynote speaker selection.
Winsby, based in Chicago, had helped businesses with analytics, automated marketing benchmark surveys, calling and database management, customer satisfaction surveys, social media management, website design, and customer contact programs.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.