Rental Equipment Investment Corp. Acquires Hillside Rental in Colorado

Rental Equipment Investment Corp. has acquired the assets and certain liabilities of Hillside Rental LLC, an equipment rental company based in Evans, Colo.

Michael Roth

Jan. 15, 2016

Midway Rentals Kalispell Mont was REIC39s first acquisition — Midway Rentals, Kalispell, Mont., was REIC's first acquisition.

Rental Equipment Investment Corp. has acquired the assets and certain liabilities of Hillside Rental LLC, an equipment rental company based in Evans, Colo. REIC is an equipment rental holding company led by Kevin Fitzgerald and other private investors.

“Hillside is an excellent well-run company that has been operating in the northeast of Colorado for 30 years,” said Fitzgerald, CEO of REIC. “We are excited to purchase Hillside and continue with its management team. This is REIC’s third acquisition since we were established in late 2014 and we plan to continue to expand REIC’s footprint through opening new stores and through acquisitions of other rental equipment companies.”

REIC acquired Midway Rentals, based in Kalispell, Mont., in December 2014, and added a Bozeman, Mont., branch in June. Later in the year, REIC acquired Reliable Equipment Rental in Wheatland, Wyo.

Hillside Rental offers a wide range of general construction-related equipment.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.