Material handling equipment manufacturer Manitou has added two new companies to its dealer network: Walter Payton Power Equipment, based in Riverdale, Ill., and Fernbridge Tractor and Equipment, Fortuna, Calif.
Walter Payton Power Equipment also has branches in Taylor, Mich.; Louisville, Ky.; and Evansville and Lebanon, Ind. WPPE will represent Manitou’s telescopic handlers, heavy capacity and rotating telehandlers.
Fernbridge Tractor & Equipment serves the Northern California counties of Humboldt, Del Norte and Trinity. It handles Manitou rough terrain vertical-mast forklifts; semi-industrial vertical-mast forklifts and agricultural telehandlers.
Manitou Group is headquartered in Ancenis, France, with U.S. headquarters in West Bend, Wis.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.