Bobcat Co. has added Bobcat of Fremont, the fifth branch location owned by Total Equipment & Rental, as its authorized sales, service, parts and rental provider of Bobcat equipment. The facility is located east of San Francisco in Fremont, Calif.
Total Equipment & Rental was founded in 2013, and also has authorized Bobcat dealerships in Oklahoma City; Albuquerque, N.M., and El Paso, Texas.
“Total Equipment & Rental’s founders come from a blue collar background where they were actual users of Bobcat equipment before they had the chance to get into the business,” said Martin Sanders, general manager of Bobcat of Fremont. “They know firsthand how reliable and useful the Bobcat brand of products can be to a company or individual trying to finish a job.”
Bobcat of Fremont will offer a full line of Bobcat equipment, attachments and parts as well as a full-service repair department, and are the only Bobcat dealer in the Fremont area licensed to perform Bobcat warranty services. Bobcat of Fremont is part of a network of about 900 Bobcat dealerships worldwide.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.