HERC Hires Senior Executives in Legal and Financial Areas
Hertz Equipment Rental Corp. has hired two top executives to help the company’s transition to becoming an independent rental company separate from Hertz Global Holdings.
Barbara Brasier was hired as senior vice president and chief financial officer to oversee HERC’s global finance function, including accounting, analysis, audit services, budgeting, control, planning, tax, treasury and reporting. Brasier will also play a lead role in positioning HERC in the capital markets and developing relationships with banks, ratings agencies, institutional investors and financial analysts.
Brasier has 35 years of experience in finance and a career that has included diverse roles in public accounting, paper goods, machinery and industrial equipment and food-manufacturing industries. Most recently, Brasier was senior vice president, tax and treasury, for Mondelez International, a $30 million-plus food company comprising global snacking and food brands that were spun off from the former Kraft Foods Inc.
Also joining HERC is Maryann Waryjas as senior vice president and general counsel. Waryjas will lead all aspects of HERC’s global legal functions, including contractual- and transaction-related legal activities and regulatory and litigation matters. Also Waryjas will oversee HERC’s corporate governance and statutory reporting requirements leading up to and after HERC becoming a standalone public company.
Waryjas has more than 30 years of experience in the legal profession, including as an attorney and partner with prominent national law firms. She has represented businesses in the construction, manufacturing, technology, infrastructure, maritime, financial services, global distribution, consumer products, defense and energy industries. Most recently, Waryjas was senior vice president, chief legal officer and corporate secretary for Great Lakes Dredge & Dock Corp., a provider of dredging and marine engineering services.
“[Brasier and Waryjas’] diverse and relevant career experience, extraordinary subject matter expertise and demonstrated business acumen greatly strengthen our leadership team,” said Larry Silber, president and CEO of HERC. “With Barb and Maryann on board, HERC now has a full C-level team with substantial managerial and governance experience to execute its growth plan and remains on track for its mid-2016 separation from Hertz Global Holdings.
“Just as important to building our C-suite team, over the past five months we have added considerable depth and breadth to our senior management team with approximately 20 highly experienced and industry-knowledgeable staff joining HERC in field operations, sales, IT, finance and other business-critical roles. Also, we have engaged Huron Consulting Group, a leading provider of business consulting services, to partner with our program management office to help keep us oriented toward a successful separation and for our long-term future as a standalone company.”
HERC, based in Estero, Fla., is No. 3 on the RER 100.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.