SmartEquip Adds Cresco Equipment Rentals to its Network
Cresco Equipment Rentals, a division of Peterson Cat, Livermore, Calif., has joined the SmartEquip Network. By utilizing SmartEquip’s Enterprise application, Cresco Equipment Rentals will be able to automate its service process, increase technician productivity, eliminate parts order errors and improve uptime and availability of its rental fleet. The integration of SmartEquip with Wynne Systems’ RentalMan will enable Cresco to automate the workflow for parts and service and leverage integrations with the manufacturers of more than 160 brands of equipment that participate in the network.
“At Cresco, we recognize that our staff is the most important reason for our success, and are committed to providing technology that will make each individual as productive, and efficient as possible,” said Tyler Hardy, Cresco’s general manager for product support. “SmartEquip technology will enable Cresco to re-engineer our internal work flow, and to eliminate over half of the steps in our current repair and maintenance process, not only reducing costs, but also improving productivity of both technicians and parts administrators. In addition, we believe that using SmartEquip technology to compress repair times will result in improved fleet availability for our customers and revenues for Cresco.”
“Our goal is to drive increased profitability for fleet owners, manufacturers and their dealers by integrating both their procurement systems and operational processes,” said Fernando Pinera, SmartEquip chief operating officer. “We’re excited that Peterson Cat will now use SmartEquip technology to support their Cat Rental Store operations, in addition to their other fleet customers on the SmartEquip network.”
Cresco Equipment Rentals, a Cat Rental store operation associated with Peterson Cat, operates 19 locations in Northern California.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.