Canadian distributor Deerland, headquartered in Fort Saskatchewan, Alberta, Canada, has joined JCB’s dealer network as Deerland JCB. The company offers JCB equipment including Loadall telescopic handlers, wheel loaders, Telemasters, skid-steer loaders and compact track loaders with unique side-entry doors.
Deerland JCB has two additional locations in Alberta – one in Vegreville and the other in Athabasca, which is moving to a new nearby facility in 2016.
“Deerland’s innovative and industry-leading staff is consistently striving to find the best solutions for our customers,” said Brett Yakimetz, owner of Deerland JCB.
“In order to do that to our fullest potential, we needed to find a line of skid-steers, wheel loaders, and telescopic handlers that is as forward thinking and quality driven as we are. That’s where the partnership between us and JCB seemed like a natural fit.”
Deerland has more than 30 years of experience in sales and service of agricultural equipment as well as a dedicated turf and lawn department. The staff of 100 employees includes a sales team to match customers with the right equipment and a parts and service department.
“Deerland’s innovative focus and reputation for excellent customer service perfectly aligns with JCB’s own objectives,” said Dan Schmidt, JCB North America’s vice president of agriculture. “We look forward to working together to bring the best quality equipment and service to customers.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.