During May, achieved rental rates as measured by the Rouse Rate Index remained flat for the rental companies participating in the Rouse Analytics Rental Metrics Benchmark Service. Rates are up 1.5 percent relative to May 2014 and up 25.5 percent compared to January 2011.
May physical utilization rose 4.2 percent compared to April. Physical utilization is the percentage of fleet cost which is on-rent during a given period. A unit is considered on-rent if it is at a jobsite earning rental revenue.
According to the Rouse Report, high-reach forklifts posted 74.4-percent utilization in May with scissorlifts and telescopic boomlifts at 68.5 percent. Industrial forklifts followed at 65.9 percent, articulating boomlifts at 65.5 percent, wheel loaders at 62.8 percent, skid-steer loaders at 61 percent and backhoes at 60.3 percent. Generators lagged at a 47-percent utilization clip.
For more information, visit www.rouseservices.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.