Finning to Sell Used Equipment Through IronPlanet’s Cat Auction Services
Online auctioneer IronPlanet and Finning International, the world’s largest Caterpillar dealer, announced an agreement for Finning to jointly market used heavy equipment through Cat Auction Services, IronPlant’s unreserved auction marketplace. Finning will host IronPlanet’s first Canadian Cat Auction Services live unreserved auction Oct. 21 in Edmonton, Alberta.
“Our alliance with Finning supports IronPlanet’s critically important Canadian expansion efforts and furthers our ability to service our customers in Canada and internationally, given Finning’s presence in South America, the United Kingdom and Ireland,” said Gregory Owens, IronPlanet chairman and CEO. “IronPlanet is building the strongest used heavy equipment marketplace in the industry by offering our buyers access to a wide selection of used construction equipment, oil and gas services, equipment and trucks across multiple auction platforms. We are pleased to be working with Finning, a leader in the world of heavy equipment to serve customers globally.”
“Finning is excited about this new alliance and we look forward to leveraging this global marketplace to provide value for our customers,” said Juan Carlos Villegas, Finning International chief operating officer and president of Finning Canada. “We are looking forward to holding the first ever Cat Auction Services event in Canada later this year and combining the best of what IronPlanet and Finning have to offer.”
With Finning joining Cat Auction Services, IronPlanet significantly expands its reach into Canada and its ability to give sellers and buyers the choice of attending one of Cat Auction Services live auctions in Canada or participating in IronPlanet’s weekly online auctions.
IronPlanet and Cat Auction Services merged on April 1.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.