HERC Hires Carlo Cavecchi to Lead Specialty Rental Growth

Hertz Equipment Rental Corp. has hired rental industry veteran Carlo Cavecchi as vice president, specialty rental group, leading HERC’s specialty business segment, including Pump, Energy Services, HVAC and Industrial Small Tools.

Michael Roth

Aug. 13, 2015

2 min read

Cavecchi with ample experience in specialty rentals including oil field activity will lead HERC39s specialty division — Cavecchi, with ample experience in specialty rentals including oil field activity, will lead HERC's specialty division.

In his new role Cavecchi will be responsible for leading the company’s growth into additional customer-focused specialty areas.

Since 2007, Cavecchi has been CEO of Ally Onsite, a specialized equipment and onsite services provider to the emergency restoration and oil field industries, primarily in the power generation area. Cavecchi began his career at the HSS Hire Group, one of the largest equipment rental companies in the U.K., becoming vice president of operations in 1995. In 1998, Cavecchi relocated to the United States as CEO of HSS Rentals Stores to lead HSS’ U.S. expansion efforts, leading the company to more than 70 locations in 14 states. After working with HSS, Cavecchi joined Home Depot, helping to develop Home Depot’s small tool and light equipment rental business.

“We are delighted to have Carlo join Hertz Equipment Rental,” said Larry Silber, president and CEO of HERC. “His energy and enthusiasm, coupled with his deep industry knowledge and significant P&L experience, make him a strong addition to our leadership team.

“Specialty services will continue to play an important role in enabling us to drive higher dollar utilization and enter into new markets,” added Bruce Dressel. “Given his customer-focused track record of growing specialty businesses, Carlo was the perfect choice to help HERC grow its top-line revenue through specialty-market opportunities.”

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.