Toronto’s Cooper Equipment Rentals Joins SmartEquip

Cooper Equipment Rentals, based in Toronto, is the latest mid-market equipment rental company to join the SmartEquip Network.

Michael Roth

July 8, 2015

2 min read

Cooper Equipment Rentals, based in Toronto, is the latest mid-market equipment rental company to join the SmartEquip Network. By using SmartEquip’s Enterprise application in conjunction with Texada’s Systematic Rental Management Software, Cooper Equipment Rentals will be able to streamline its service process, eliminate parts order errors and increase its rental fleet utilization. The integration of SmartEquip with Systematic Rental Management will allow Cooper to leverage the combined platform to enhance existing business relationships with the 160 parts and MRO suppliers on the SmartEquip network.

“We are excited about taking this next step with SmartEquip and Texada to improve our service to customers by increasing visibility, adding speed and efficiency, and standardizing our systems and processes across an expanding network of rental locations in Ontario,” said Doug Dougherty, president of Cooper Equipment Rentals.

“SmartEquip’s goal has been and always will be to connect fleet owners to their manufacturers and respective dealers, eliminate parts ordering errors and help drive profitability,” added Fernando Pinera, chief operating officer for SmartEquip.

Cooper Equipment Rentals carries a wide range of backhoe loaders, compact wheel loaders, compact excavators and compaction equipment, along with other equipment and tools for the construction, commercial, industrial and homeowner markets.

Cooper Equipment Rentals is No. 92 on the RER 100.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.