Hertz Equipment Rental Corp. has named equipment rental industry veteran and former CEO of Sunbelt Rentals Bruce Dressel chief operating officer. Dressel, who will report to Larry Silber, HERC president and CEO, is a key addition to HERC’s senior management team as it prepares to be separated from Hertz Global Holdings as a stand-alone company.
As COO of HERC, Dressel will focus on leading the sales and operations team and driving growth in North America. Dressel has many years of experience in the equipment rental industry and more than 30 years in leadership and senior management roles. As president and CEO of Sunbelt Rentals, Dressel grew the company from 24 to 195 locations during his tenure. After leaving Sunbelt in 2003, Dressel was chief sales officer for ADS, a provider of equipment and logistics support solutions to the Department of Defense and federal agencies. Since 2013, Dressel has been consulting within the equipment rental industry.
“We are very pleased to welcome Bruce to the HERC senior leadership team,” said Silber. “Bruce has proven experience growing businesses in the equipment rental industry. He’s a catalyst for growth, and I am confident that his experience and leadership, together with our existing team, will help us realize our growth strategy as well as drive financial performance.”
“I look forward to working with the team to build a great future for the organization," said Dressel.
Silber, a 30-year Ingersoll Rand veteran, was named HERC president and CEO last month.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.