JLG Industries, the industry’s largest manufacturer of aerial work platforms and telescopic handlers, has named Jeff Ford, director of global strategy and business development. Ford more recently served as global category director for boomlifts. Ford will lead market, customer and competitive assessments, long-range strategic planning, strategic pricing initiatives, and development of new market and business opportunities.
Corey Raymo, previously global category director for scissorlifts, will replace Ford as global caterogry director for boomlifts.
Paul Kreutzwiser, a Skyjack veteran, has joined JLG as global category director, scissors/verticals. Kreutzwiser has more than 12 years of marketing experience in the AWP industry. He will lead the product, strategy, and go-to-market activities for the global scissors and vertical categories.
Ford, Raymo and Kreutzwiser will all report to Alan Loux, JLG global vice president of marketing.