EquipmentWatch’s Auction Trend Reports Q1 Rise in Auction Sales Activity

Penton Media’s EquipmentWatch has released its spring quarter benchmark report for the construction equipment industry “Heavy Equipment Auction Market Trending.”

The first quarter saw a significant rise in auction sales activity, with the southeastern U.S. leading the way,” said Garrett Schemmel, director, brand management for EquipmentWatch. “Overall, we see a general increase trending in activity, which is a great sign for the market.”

The report analyzes activity by price, region, manufacturer and equipment type, thus providing a quick snapshot of industry trending by all major metrics.

Key findings in the report include:

• Total sales of equipment were up 41 percent over the winter 2012 quarter;
• Southeastern U.S. dominated the auction landscape in the first quarter of 2013 with a 79-percent increase in units sold compared to the fourth quarter of 2012;
• Caterpillar held onto a price premium across popular equipment types, however significant gains were made by both Case and Deere in several categories.

The report is focused on data collected between Jan. 1 and March 31, 2013 and analyzed in context using data drawn from EquipmentWatch’s “The Last Bid” database of more than 1.4 million records, a guide to current auction values for used heavy equipment and trucks.

Regions were selected based on the Bureau of Economic Analysis standards and the 4-Region Canadian model.

The report can be downloaded for free at http://www.equipmentwatch.com/marketing/article/103444/spring-2013-equipment-auction-report.