Stockholm, Sweden-based Atlas Copco today announced that it has decided to withdraw from participating at the construction trade show Intermat 2009, which will take place in Paris in April 2009.
A trade show such as Intermat requires extensive resources to attend, both in terms of money and people, the company said. Because of the turmoil and uncertainty in the construction market, fewer visitors, particularly international, are expected to come to Intermat. With this in mind, Atlas Copco estimates it can bring more benefits to customers by reallocating the effort spent on Intermat and focusing on more targeted activities.
Atlas Copco said it remains committed to the construction market and will, during the downturn, work closely with its customers. By focusing on more direct customer activities, the company said, it will interact more efficiently with its customers and be better able to respond to the direct needs of the market.
The decision concerns both Atlas Copco and Dynapac brands.