Serious Labs Names Skyjack President Brad Boehler to Board of Directors
Serious Labs, the world leader in virtual reality solutions for training and operations of cranes and aerial work platforms announced that Brad Boehler, president of Skyjack, has joined its board of directors. Boehler will advise on business and strategy topics and provide counsel regarding the compliance of VR simulators with a variety of standards. The appointment of Buehler expands the board to seven members.
Since joining Skyjack in 2003, Boehler has progressively held strategic positions, including vice president of engineering and vice president of sales and marketing. Before joining Skyjack, Boehler obtained his bachelor of engineering science from the University of Western Ontario, and holds the designation of professional engineer. He began his career as a military engineer with the Canadian Armed Forces.
“We are delighted to welcome Brad to our board of directors,” said Jim Colvin, CEO of Serious Labs. “Brad’s strong safety background and his deep knowledge of the industry are unparalleled. His diverse insights will be a valuable addition to the board as we grow and improve the future of operator training around the world.”
Boehler currently serves on a number of boards, such as deputy president of the International Powered Access Federation, a global, non-profit promoting the safe and effective use of powered access equipment, and chairs the ANSI A92.6 subcommittee, which is responsible for the U.S. standards on mobile elevating work platforms. In 2017, Boehler was elected to the Association of Equipment Manufacturers construction equipment sector board.
“I am pleased to have been elected to the Serious Labs board of directors and I look forward to helping them reconstruct reality to the benefit of workers across the globe,” Boehler said.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.