Durante Rentals Redesigns, Upgrades Its Website
Durante Rentals has redesigned its company website with a mobile-ready, responsive design, functional across all platforms, the company said, including mobile phones, tablets, laptops, and PCs. The website address remains the same at www.duranterentals.com.
The new website offers easy access to all Durante’s equipment offerings with updated images, videos, and manufacturer specs, allowing customers to find information faster and with fewer clicks.
“Our goal was to create an unmatched user experience with the addition of new content, improved navigation, faster page loads, and a clean, uncluttered design,” said director of marketing Adam Zunic.
Recognizing that today’s customers offers free quotes via phone, email, live chat, text, and a quick quote form on every equipment page. The entire website, including the graphics, content, and coding were designed by Durante’s inhouse marketing department.
New and expanded features include:
- Online equipment guide -- Easy access to Durante’s quarterly equipment catalog from its homepage;
- Store locator – An upgraded and more interactive store locator highlighting the company’s nine current locations with addresses, store pictures, business hours and phone numbers;
- Expanded used equipment section – A dedicated section for quality used construction equipment with detailed photos and descriptions;
- Upgraded gallery – High quality photos of equipment, staff, events, store locations and more;
- Company news sections – Users can keep up to date on new equipment offerings, the latest tradeshows, store openings, and other company new and events.
Check out the website at www.duranterentals.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.