ZTR Partners with Integrated Rental Systems on Technology for Cat Rental Stores
ZTR Control Systems and its Industrial Internet of Things Division has agreed to a partnership with Integrated Rental Systems, a provider of rental technology specially designed for Cat Rental Stores. The partnership provides an integrated solution allowing each Cat Rental Store outlet to view their Cat and Allied fleets in a single application for rental billing and inventory.
Also known as iRental, Integrated Rental Systems has European and Latin American Cat Rental Store customers and is actively engaged with many other markets, the company said.
“Data in a silo provides no value to the business,” said Alise Moncure, vice president of sales and marketing for iRental. “By utilizing ZTR telematics our dealers have a holistic view of their fleet and can better manage their assets in their primary rental system. This boils down to huge cost savings and an elite level of business management. We are happy to be working with ZTR and are excited to see the benefits the partnership will bring to our dealers.”
“Integration is our specialty,” added Michael Tidy, general manager of ZTR Industrial IoT division. “ZTR telematics functionality allows integration with a long list of current and emerging technologies. This partnership helps iRental with predictive and preventive information that drives sales while further solidifying ZTR as the industry leader in data synthesis.”
ZTR Control Systems helps its customers turn the Internet of Things into reality by creating new, innovative and collaborative solutions, uniquely tailored to each customer.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.