U.K.-based engine manufacturer Perkins has launched a new website giving visitors fast access to the latest engine, parts and service information. For ease of navigation, the new website – www.perkins.com – has been streamlined into four sections: products, parts and service, our network and company.
With more than 300 pages of new customer-focused information, the website is designed to adapt to the user’s screen size, whether from a desktop, tablet or mobile device.
“Our customers will find detailed information on our industrial, electric power and marine product offering at a model level,” said David Hollings, Perkins eStrategy consultant. “While engine maintenance hints and tips in our parts and service section will benefit millions of Perkins engine end users around the world. And new case studies, articles and press releases in our company section will be of interest to our global media contacts.”
Perkins is a world leader in the supply of diesel and gas engines in the 5 to 2,800 horsepower market, with manufacturing facilities in Europe, the Americas and Asia. The new website is available in English, and a series of regional language sites will be introduced during the next two years in order for Perkins to reach its global customer base.
Site visitors will be able to stay up to date with Perkins social media activities on LinkedIn and YouTube, while brochures, webinars and case studies are all located in the resources area.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.