Ram Rent-All, an equipment rental company in Monroe, La., has formed an online marketing partnership with BizIQ, a company specializing in small business local web optimization, in an effort to become a viable local search contender in Google’s local search results. BizIQ will assist the company in building its online brand, tailoring a new website and writing content to fit the needs of local area customers searching the web for equipment, party and wedding rentals.
Ram Rent-All hopes a new, comprehensively re-designed website, along with an active blog to serve as a knowledge base for website visitors, will increase its visibility. The company will also develop an active social media presence, allowing for increased customer connections and feedback.
“For many people, the option to rent necessary tools and equipment trumps buying them outright,” said Jay Rivers, owner of Ram Rent-All. “From construction tools and equipment, to wedding and party rentals, we consider ourselves a one-stop shop for no-hassle rentals. BizIQ is helping us to make an impact online, where the majority of our potential customers begin their search for rental items.”