A new international Web portal, www.EquipmentAlley.com, is featuring live bidding on used agricultural and construction equipment. Equipment Alley is a centralized source to find, buy, list and sell used agricultural and construction equipment that goes beyond the borders of nations and brands.
According to Brett Law, director of Asset Remarketing at CNH Capital, EquipmentAlley.com is an important step forward for both buyers and sellers of used equipment.
"It's the live bidding, a versatile search engine and a user-friendly interface that make EquipmentAlley.com unique," he says. "And other features such as language translation, payment calculators and currency exchange that help make this a truly global marketplace."
The site is open to the general public to view all equipment listings and to equipment dealers and distributors for online bidding and buying. As site capabilities are added, the general public will also have the opportunity for real-time online bidding. Used equipment from many manufacturers is available. EquipmentAlley.com lists agricultural equipment, construction equipment, commercial lawn and garden equipment, commercial vehicles, commercial trailers, back lot equipment and parts and accessories.
"We've tried to make sure that Web visitors can find everything they might need at a single website," Law explains. "Our users can browse through categories and look at photos and condition reports of the equipment for sale, all while keeping track of what comparable equipment is selling for. And because EquipmentAlley.com is sponsored by CNH Capital, we can go that extra mile, offering online credit application and financing options."
Support for buyers and sellers is available online at EquipmentAlley.com or by phone at 800-930-6591. CNH Capital's asset remarketing staff also offers pricing, transportation and import/export services.
The site is designed to be simple and intuitive. Visitors can click on "Hot! Closing Soon" to browse auction listings that will close within three days. "New Listings" displays equipment posted to the site over the past 24 hours. "Category Watch" will search for equipment using buyer criteria and automatically e-mail the results.
CNH Capital, the financial services business of CNH Global N.V., a majority-owned subsidiary of Fiat Group, provides a comprehensive range of services, including wholesale and retail financing, leasing, insurance, asset management, and revolving lines of credit, for the global marketplace.
